We want to be your Chief Development Officer…
If you already have one, we don’t want their job, we want to make them look like a ROCK STAR!
Of course, if your Chief Development Officer already is a rock star, you don’t need us.
However…
We’re sure you already have someone whose main focus is on marketing and sales – whether that’s you as the small business owner or your designated marketing person. If you don’t have someone whose sole purpose in life (well, maybe that’s a little drastic) is to market your products and services, it’s costing you business. Not only that, but you will never grow your company beyond where it is if you don’t actively focus on your marketing and sales.
There are two adages that perfectly describe the principles behind organizational growth:
To get what you’ve never had, you must do what you’ve never done
Nothing happens until somebody sells something
Simple. But not easy.
You’ve got to think outside the box…
Ingenuity is one of the best skills to have. Because it’s hard to learn. You can’t take a class on it. Or have someone instruct you on it. Part of it is innate, some people are just more clever than others. But there is another way to think outside the box. That’s by combining simple trial and error with a willingness to test anything.
When do people need to think outside the box? It’s when they don’t have an abundance of resources in the first place. If you don’t have the money, the connections, or the advantages, you have no choice, but to find an alternate road to success. And that’s ok. Because many of the greatest inventions and the greatest people created their success based on thinking outside the box.
If you want to have what you’ve never had…
…you must be willing to do what you’ve never done. Which isn’t easy. It is difficult, to say the least, to handle all the unwanted changes that come at you each day. But what about the changes you need to make to take your organization to the next level? These types of changes require you to employ thinking that is strategic and outside of the box…